BRAND STRATEGY

Testimonial

Nicole Cutler was awarded the winning submission following a competition launched with North Metropolitan TAFE students to develop a new brand for the Sunset Coast.  

This was a complicated brief where the applicants were tasked to develop a brand that would not only be timeless but also capture the essence of a destination that featured multiple characteristics. In addition, the brand had to appeal to a broad audience, and satisfy the requirements of stakeholders with varying tastes.

We received over fifty submissions but Nicole’s creativity, attention to detail, and above all ability to nail the brief blew the judges away! A seasoned agency would have struggled to deliver the same outcomes. Our partners in the Sunset Coast were also delighted with the new brand devised by Nicole and it is the intention of
Destination Perth to launch this to our operators in the region.

I would love to work with Nicole again and expect to see her working for a premium design agency sometime soon."

Tracey Cenavas-Prosser
CEO Destination Perth, Tourism WA